Infrequent Needs

Infrequent Needs -- Branding Sites :
Businesses that offer products or services that meet specialized or infrequent needs must develop top-of-mind awareness so people remember the business when those needs arise. Examples of this kind of business include veterinarians, appliance and electronics stores, locksmiths, medical and dental offices, real estate offices, and accounting and bookkeeping firms. These businesses must focus on branding their site. To reinforce this effort, the signage itself must be designed to project the right image for the business and have that image be recalled. When a customer walks through the door of one of these businesses, it is likely he or she has already noticed the business's sign, developed an opinion about the business, and remembered the business when it was needed. Studies show that electronic message centers and variable message displays increase memory of a business. People are curious to see what the sign will say each time they pass it, so they keep looking at it. When a sign is a source of information people want, it takes on more significance in their memory, branding your site.